¹3/2018

ÑONTENTS

THEORY AND METHODOLOGY OF SOCIAL PROCESSES

Katashinskikh V. S.
Candidate of Sociology, Associate Professor at the Department of Sociology and Technology of State and Municipal Management, Ural Federal University named after the first President of Russia B. N. Yeltsin, Ekaterinburg, phone: 89058072252, e-mail: varvarass@bk.ru

THE GENESIS OF THE TYPOLOGICAL APPROACH IN SOCIOLOGY, SOCIAL SCIENCES AND HUMANITIES

The article deals with the genesis of the typological approach in sociology, Social Sciences and Humanities, among them we consider philosophy, culturology, psychology. The article shows that the typology and typological approach are applied in one way or another by all sciences throughout its development. The division of aggregates of phenomena or elements into groups or types is a definite method of scientific cognition. The typology as a methodological procedure can be applied to any range of phenomena and processes, types of society, cognitions or individuals. We prove that the typology performs similar functions in all the sciences in which it is applied that emphasizes its universality and interdisciplinary. In conclusion we detail the theoretical and practical functions of the typology.
Keywords: typological approach in sociology; typology; the theory of types; genesis

MANAGEMENT PROCESSES

Ignatenko V. A.
Postgraduate at the Department of Marketing and Municipal Management, Industrial University of Tyumen, phone: 89129265843, e-mail: ignatenkova@tyuiu.ru

SOCIAL POTENTIAL OF THE ORGANIZATION: MANAGERIAL ASPECT

The issues of the social potential of the organization now come to the fore and become fundamental for any organization. Any changes that occur in the organization cannot ignore its staff. Employees are the main resource of the organization, they contribute to its all-round development in modern conditions. In the article we analyze the factors determining the state of the social potential of the organization. Also we present the conceptual scheme of human development management. We conclude that the development of the social potential of the organization leads to the effective company operation as a whole and its adaptation to changes.
Keywords: social potential; management; personnel policy; enterprise

Prosekova M. N.
Doctor of Philosophy, Academician of the Russian Academy of Natural Sciences, Professor at the Department of Humanities and Technology, Industrial University of Tyumen, phone: 8(3452)283046, e-mail: prosekovamn@tyuiu.ru

USAGE OF METHODS OF SOCIO-CULTURAL ANTHROPOLOGY TO IMPROVE THE EFFICIENCY OF SOCIAL MANAGEMENT

The researches in the field of sociology of spiritual life and culture describe the processes of actual sociology of management and the state of social transformations in the world. These studies are conducted from the standpoint of modern socio-cultural anthropology, substantiation of its leading function as an effective method of research and impact on the processes of social transformations. Transformations of society take the form of avalanche changes, in the center of which there are ethnocentric processes and relationships between social strata, small groups, and subcultures. The methods of social impact, the traditional forms of social management that are in place need to be updated promptly, and socio-cultural anthropology has integral ways of regulating social interactions based on inter-ethnic communications.
Keywords: sociology of spiritual life and culture; political processes and institutions; sociology of management; social transformations; socio-cultural anthropology

Rozanova N. N.
Candidate of Pedagogy, Associate Professor at the Department of Management of the Faculty of Economics and Management, Smolensk State University, phone: 89092570975, e-mail: rozznina@yandex.ru

THE INTEGRAL INDICATOR OF EFFICIENCY OF THE REGIONAL POWER: THE REPUTATIONAL APPROACH

Priorities of modern public administration reform include the creation of an assessment system for the activities of the authorities at various levels of the government to increase their efficiency. The article proposes the reputational approach to assessing the efficiency of the regional power, in which reputation acts as a kind of resultant criterion of social efficiency of its activities. We suggest correlating objective and subjective indicators and based on data working out the assessment system for the activities of the regional power. Its action on the example of one of indicators, a so-called an integrated indicator is presented. In the article we carry out the assessment of the integrated indicator of efficiency of the regional power a case study of the executive power of Smolensk region.
Keywords: the regional power; reputation; integrated indicator; population's opinion

POLITICAL AND LEGAL PROCESSES

Danilina I. V.
Kuban State Agrarian University, Head of the Organizational Department of the Administration of the Western Intra-City District of Krasnodar, phone: 89183339819, e-mail: iradan74 @mail.ru

ELECTORAL MANDATES IN THE SOCIAL STRUCTURE OF MODERN RUSSIAN SOCIETY

The article examines the place and role of electoral mandates in the social structure of modern Russian society, determines social processes and social relations accompanying the implementation of electoral mandates, and identifies the basic functions of electoral mandates leading to an increase in the social effectiveness of local government.
Keywords: social structure; social processes; local government; social stability; social interaction

Yefanov A. A.
Candidate of Sociology, Associate Professor at the Department of Media, National Research University Higher School of Economics, phone: 8(495)7729590, e-mail: yefanoff_91@mail.ru

MODELS OF THE POLITICAL ACTOR DISCREDITATION BY MEDIA: SOCIOLOGICAL DIMENSION

The article provides a sociological substantiation of models of the political actor discreditation by media. The research was based on the political scandals, that took place in Orenburg region regarding the Minister of Physical Culture, Sport and Tourism O. Pivunov and the Minister of Forestry and Hunting V. Tonkikh. A set of methods is used: content analysis and discourse analysis of information materials of federal and regional TV channels, federal and regional news agencies, comments of users of social networks, as well as online polls in social online network. Based on the results of the study, we define two models of the political actor discreditation: direct and indirect. It is concluded, that the facts of the political actors discreditation constitute a stereotype about Russian officials, reinforcing the decline of the image of a civil servant. We predict an exacerbation of the problem of trust in the institution of power both at the regional and federal levels.
Keywords: political scandal; political actor; discreditation; power elite; power institution

CULTURAL TRADITIONS AND INNOVATIONS

Akvazba E. O.
Candidate of Philology, Associate Professor at the Department of Marketing and Municipal Management, Industrial University of Tyumen, phone: 89129267174, e-mail: kitino@mail.ru

Uhabina T. E.
Candidate of Sociology, Associate Professor at the Department of Marketing and Municipal Management, Industrial University of Tyumen, phone: 9129246289, e-mail: klever_te@mail.ru

Cheremisina E. V.
Candidate of Sociology, teacher, multidisciplinary College of Industrial University of Tyumen, phone: 89048870779, e-mail: lw0607@mail.ru

THE CULTURE OF TOLERANCE IN THE EDUCATIONAL ENVIRONMENT

The article analyzes the main aspects of the study of the problem of tolerance, discloses the content of the main structural components in the analyzed concept. We have conducted a sociological study by the method of a questionnaire survey of students of Industrial University of Tyumen at the age of 18 to 21 years to reveal the problem of interethnic communication, multiculturalism of educational space, and to determine the indicators of the general culture of tolerance of youth. In the article we consider the need for the formation of tolerance as a quality. It is an indicator of the social maturity of the individual and the general culture of people, and also an important element of the social system of education that meets the needs of modern society.
Keywords: tolerance; multicultural education; intolerance; intercultural communication

PROBLEMS AND PROSPECTS OF SCIENCE AND EDUCATION DEVELOPMENT

Ivanov V. N.
Doctor of Engineering, Professor, Omsk State Technical University, phone: 89040785298, e-mail: vitaly-ivanov@ yandex.ru

IMPROVING OF THE EDUCATION AND SCIENCE MANAGEMENT SYSTEM IN RUSSIAN INSTITUTIONS OF HIGHER EDUCATION

Ways of improving the education and science management system in Russian institutions of higher education are relevant today because of the existing problems in the system of higher education and science in Russia, a radical reorganization of the management of this system at the federal level. The article deals with the proposals that cannot be implemented in a particular region or university, they require management actions on the part of the state. The recommendations relate to changes in the requirements for scientific and pedagogical workers, their support, and measures to eliminate motivational deformations that have arisen in higher education.
Keywords: public administration; management; higher education; motivation; society

Ishchenko R. V.
Postgraduate at the Department of Marketing and Municipal Management, Industrial University of Tyumen, phone: 89222621209, e-mail: ishhenkorv@mail.ru

Galiavetdinova M. M.
Associate Professor, Professor at the Department of the Stage Direction, Tyumen State Institute of Culture, phone: 89129268656, e-mail: mm-teatr@mail.ru

INNOVATIVE CLUSTER OF MODERN UNIVERSITIES

The article considers current conditions for the existence and development of innovative activities in Russian universities. We identify and analyze the main aspects of the influence of the external and internal environment of universities on the formation of an innovative cluster. Also we establish the influence of the intellectual, scientific and technical, and economic fields around institutions of higher education on the university management system and the activity aimed at bringing innovations to the market. The results of this research can be used to further study the innovation activities of modern universities in Russia, as well as to produce proactive mechanisms in the system of creating development and promoting innovations to the market.
Keywords: innovation; innovation activity; mechanisms for the commercialization of knowledge; transformation of universities

Kabeeva N. V.
Candidate of Sociology, Associate Professor at the Department of Marketing and Municipal Management, Industrial University of Tyumen, phone: 89220085352, e-mail: kabeeva@mail.ru

Spasibov V. M.
Doctor of Engineering, Professor at the Department of Cybernetic Systems, Industrial University of Tyumen, e-mail: spasibovvm@tyuiu.ru

GROUP PROJECT EDUCATION AS THE TECHNOLOGY OF SPECIALISTS TRAINING IN OIL AND GAS PRODUCTION AUTOMATION

Nowadays professional personnel shortage and insufficient qualification of university graduates become a holding back factor for the economy. The 6th technological structure faced by the West will not appear in Russia due to obsolete organizational forms. While modernizing the forms of education, the universities should take into account global international trends. Oil and gas industry faces the reservoirs with hard extracted resources including arctic offshore areas that results in the growing demand for skilled specialists in control and automation of technological processes of oil and gas drilling, production and treating. These specialists should obtain new competences in oil reservoir (as a complex system) parameters control. The training of competitive specialists is possible due to master program based on group project education. Development and realization of such program is actual task, its graduates are demanded by industry.
Keywords: education quality; technologies; project education; competences; automation